Shades ALK Ammonia-Free Demi-Permanent Hair Color

Shades ALK combines the power of an alkaline color with the care and shine of a gloss. The liquid-cream, ammonia-free formula delivers full-bodied, true-to-tone results for up to eight weeks, up to one level of lift and gray coverage across a 50-shade, fully intermixable palette. Its 14% Hydro-Magnetic Complex contains humectants, emollients and a tripeptide to support the appearance of color, hydration, vibrancy and shine, plus natural movement and bounce. Use it for gray coverage, brightening, darkening, lowlighting, correction or tone shifting with one dedicated 10-volume developer.

Key Benefits Provides up to 75% gray coverage with designated superior-coverage families Delivers up to one level of lift and true-to-tone color for up to eight weeks Creates 2.3 times luminous, glossy shine versus unwashed, uncolored hair Leaves hair visibly healthier in one professional service Ammonia-free formula processes in 20 minutes with one 10-volume developer

Wear suitable disposable gloves. Mix 30 mL of Shades ALK with 45 mL of 10-volume Pro-Oxide Cream Developer. Use only the recommended developer and non-metallic tools. Apply the formula evenly to dry hair with a bowl and brush or applicator bottle. Process for 20 minutes at room temperature. Do not use heat. Rinse thoroughly after processing, then shampoo and condition. Consult Shades ALK education materials for service-specific placement and formulation.

Key Ingredients 14% Hydro-Magnetic Complex with humectants, emollients and tripeptide For the most current ingredient list, refer to the product packaging.